At least, that seems to be the gamble of Melbourne-based condom company Legends Rubbers, which is about to launch prophylactic packaging featuring works by controversial local artist Hazel Dooney. Now, Legends, a small operator that moves about tins of condoms a month, has struck a royalty deal with Hazel Dooney, whose irony-tinged works explore sex and sexuality, often through the portrayal of semi-naked women. Legends, which sells condoms in colourfully decorated tin boxes, was founded by year-old Daniel Moeschinger in and won a bronze medal in last year's Packaging Design Awards. The judge's comments: "Legends are packed in a neat tin that has the utilitarian charm of a tobacco tin and the masculine cache of a Zippo lighter. Mr Moeschinger says he approached Dooney with the idea because, he says, he liked her artwork.
Condom company looks to sexual art to stretch sales
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