Asian Paints Ltd. It is a fully integrated paints company that operates in the 2 main segments — decorative and industrial. Asian Paints has performed robustly in all its parameters over the last 10 years. Its impressive fundamentals in the past form a strong base for its future. In the Indian paint industry, Asian Paints has been a leader since the last four decades. What has helped Asian Paints maintain its leadership position till date?
Asian Paints Gaining Competitive Advantage Through Employee Engage meant Case Solution
The business strategy of asian paints
The Commission noted that based on material available on record, it is of the view that evidence provided by JSW Paints is prima facie to indicate that Asian Paints has denied access to the distribution channels in the relevant market to JSW Paints by threatening and coercing such dealers through various means. The Commission, in its order, said they have carefully examined various instances of alleged abusive conduct of Asian Paints brought out by JSW Paints in the three states, which included a transcript of a conversation between a dealer and representatives of Asian Paints. The Commission further stated that the denial of market access is a severe form of abuse of dominant position. Asian Paints has 60, dealers and depots across the country. The next competitor is Berger Paints at second place with 25, dealers and depots. Based on various reports, the Commission notes that extensive dealership networks are required in decorative paints market to create a strong presence in rural and urban areas.
Revealed: How Asian Paints leveraged digital innovations to become customer centric
Updated: August 28, , IST Reinvent verb to produce something new that is based on something that already exists Asian Paints is a company that reinvents itself every generation. A generation later, in the early s, the company expanded its product portfolio from paints to decorative coating. Vertical integration then saw the company diversifying into chemical products which are used in the paint manufacturing process.
Top Quality Work 2. Usually, developing brand loyalty in low-involvement markets is challenging compared to high-involvement markets as a lot of alternative options are available and psychological switching costs are also low. Customers changing attitudes towards healthy alternatives and prioritizing the quality over price also have important consequences for the organization.