It involves Studio Feixen — the Lucerne-based design studio that prides itself, specifically, on focusing on nothing in particular — and some cakes. Vanilla, strawberry and chocolate flavoured cakes to be precise. These cakes were the focal point of an exhibition and workshop last summer in Hangzhou, China organised by the renowned Swiss design studio. Obviously, we wish we all could have been there to sample such perfectly smooth design deliciousness, but sadly, we will have to make do with sampling the cake-cum-poster delights through the wonders of the internet. The story behind these impressive cakes dates back to a designer called Samuel Bloch.
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